Dogecoin – the most fashionable currency in 2014
Wow. Such a doge. Incredibly, the currency that joke appeared in the last year, now ranks 7th in the list of cryptocurrency CoinMarketCap, with its market capitalization of $ 13,117,955 and a $ 0.00014. There is no doubt that the occurrence of the currency itself, and popularity explosion was caused by a high degree of attractiveness canine meme Doge. (Those who are not familiar with it, can look at it in this article.) Although it is unlikely to appeal was the only factor. Let’s see.
Australian brand manager and marketing specialist and programmer
Portland, Oregon, who had never even met, were able to
successfully connect the two brightest phenomenon of the year: Bitcoin and dog (doge). The result: the new currency “dogkoin”. And people seriously enjoy it !.
If you have not seen a meme with Great Dane, will not be easy to explain – it is necessary to see with their own eyes. Someone began to publish in
network image absolutely cute dog breed Shiba Inu surrounded
clouds his thoughts written font Comic Sans and bizarre
This makes no sense – just another internet joke. But people like (here you can see the “good” options).
In late November, Dzhekson Palmer, a member of the marketing department Adobe in Sydney
which tracked the development of the world cryptocurrency, without a second thought
I wrote a tweet: “Invest in dogkoin, I’m sure he will be the next big hit.”
He has received several responses, and this stimulated the development of ideas,
a week later he bought the domain dogecoin.com. Of course, the theme was picked up
on reddit, in the hearth of dog activity.
At the same time in Portland Billi Markus worked to develop its
cryptocurrency own, with an even wider demographic
coverage than that of Bitcoin, which is full of speculators. But the project failed. A
Then he came across dogecoin.com – at that time, the site has existed only a day or two.
“My first thought was.” It’s damn funny ” And then I said to myself: “This currency should I do.”
He wrote Palmer tweet that wants to participate in this matter, and
before Palmer could answer, Marcus began to remake the original
Bitcoin code that resides in the public domain and turn all the elements
that a user sees in a meme mastiff.
Then said Palmer, and so began a collaboration. after
week low after Palmer jokes on Twitter, was already Dogkoin
About him again talking on reddit, and boom. To date, dog’s seventh-largest cryptocurrency according Coinmarketcap,
with a market value of 13 million US dollars. And he
a complete ecosystem: in addition to the website, he has his own blog and forum, and, of course, a section on reddit.
How did they do it?
To a large extent thanks to what is known as “tipping.”
If you – a geek who “does good work” on the Internet, it has become
customary to give you a “tip” in your chosen cryptocurrency. For example:
the guy who was holding a poster with a QR-code of your Bitcoin wallet-in
the broadcast of the show College Gameday on ESPN received 22 thousand dollars of these “tips” from the Bitcoin community for such a brilliant version of guerrilla marketing.
But give “tip” Bitcoin has become expensive and people have switched to
dogkoiny. Within a week after the launch, Dogkoin ranked second
among cryptocurrency used to “tip”, say the founders. They
hope that Facebook will take a widget on which they worked: he
allow friends to share “tip” in dogkoinah.
Why dogkoyn so cool?
Technically speaking, it is rather a variation on the theme
laytkoina that works through a cryptographic function Scrypt. like
for laytkoina, time translation dogkoinov need much less than
for Bitcoins. Besides, it will be released much more dogkoinov than
Bitcoin: 100 billion to 21 million.
But first and foremost it is the cultural environment, which formed
around dogkoin stimulates its development. Palmer says that thanks
her people interested in cryptocurrency get a chance it
use: for Bitcoin could scare off their high cost and questionable cultural environment.
Marcus says that his wife did not share his interest in
Bitcoin now itself beginning Mein dogkoiny – because it can be done,
having a simple computer Unlike mining Bitcoins, what do you want
Industrial power processors.
Both the founder of the claim that they do not intend to compete with
Bitcoin, and both still believe in its potential and the ability to change
“This revolutionary technology is absolutely revolutionary,” – he says
Marcus. “And she works as a store of value, because it is subject to
deflation, with the number of new Bitcoins will be limited. Till
that there is a lot of speculation, and therefore difficult to use them, and spend
Can we say that the phenomenon dogkoina – is not a joke? Bitcoin and most other currencies showed a growth of 20%.
And what Dogkoin? 250%! Wow.
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