Google called the Amazon main competitor in the search field
The main competitor to Google for online search is the online retailer Amazon, Google said the chairman of the board of directors Erik Shmidt. Businessman, responding to accusations of monopoly, said that his company is just one of the many “windows in the Network.” He explained that users wishing to make a purchase on the Internet, directly refer to the retailer
The main competitor to Google for online search is the online retailer Amazon. According to The Financial Times, said Chairman of the Board of Directors of Google Eric Schmidt, speaking in Berlin.
Businessman, responding to accusations of monopoly, said that his company is just one of the many “windows to the Web.” According to Schmidt, “many people think that our main competitors are Bing or Yahoo». “But in fact, our main competitor in the search area – Amazon», – continued the CEO, explaining that users wishing to make a purchase on the Internet, directly refer to the retailer.
In his speech, Schmidt defended the search engine from trying to control taken by the European Union, whose leadership has accused the company to use of violating antitrust laws. He recalled that a new generation of network users prefer to use to search for mobile devices. The head of Google said that the most popular application, both in Europe and in the world is the social network Facebook, which itself describes itself as a “springboard to the Internet.”
Schmidt drew an analogy with online publications, stressing that the user in search of news directly accesses the information services. He cited the example of the German tabloid Bild, which, as the most read newspaper in Europe, gets 70% of their web traffic directly.
The Financial Times recalls that Google critics emphasize: to create a search engine requires significant investment in research and infrastructure, and has proven in the search engines market is further benefiting from the fact that users prefer to refer it to them.
The total share of Google search services sector in the European market exceeds 90%. In relation to the company conducted an antitrust investigation, which has been going on for several years.
In Google tried several times to challenge the claims of European regulators, but the representative of the European Commission Hoakin Almuniya (Joaquin Almunia), said that the company threatening more trouble than the Microsoft, fined € 2.16 Bln.
Search Engines also facing new antitrust investigation in connection with its plans to release a new budget smartphones on the Android platform at a price not more than $ 100
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